1.5k supporting signup signatures for a local startup SEND charity.
Telling the Story of Noa’s Place: Building a Charity Brand Through Film
When Noa’s Place approached us, they were more than just a startup charity — they were a movement in the making. Founded by Josh Barnes, Noa’s Place is dedicated to creating a safe, inclusive space for SEND (Special Educational Needs and Disabilities) children and their families in Halifax and Ripponden.
Our goal was simple: tell Josh’s story in a way that moved people to act.
The Vision: Building Trust Through Storytelling
For new charities, early-stage brand trust is everything. People need to connect emotionally before they click “support.” That’s where the founder’s story comes in — a powerful piece of storytelling designed to introduce the mission, the heart behind it, and the person driving it.
We wanted to create something raw, cinematic, and genuine — a film that felt both personal and professional.
The Production: One Filmmaker, One Camera, One Story
This was a one-man production, led by Josiah Murray of version3.media.
Armed with a Sony FX3, an Aputure 1200D, and an Amaran 300C, the goal was to deliver cinematic quality on a small scale. Negative fill and soft diffusion were used to shape light carefully, giving the interviews and cutaways a refined, high-production feel.
To bring authenticity to Josh’s story, Josiah first asked him to write down his full journey — from the spark of the idea to the challenges faced along the way. This process allowed for a deep, conversational interview, full of emotion and insight, instead of scripted lines.
Over two to three days, Josiah followed Josh, documenting his life, work, and motivation — later crafting all that footage into a 3-minute short film that distilled the soul of the charity.
Post-Production: The Power of Emotion and Craft
Once filming wrapped, the footage was edited and colour graded in DaVinci Resolve, ensuring every shot carried visual warmth and emotional depth. The final piece struck the perfect balance — cinematic yet intimate, polished yet personal.
The video launched as part of Noa’s Place’s digital awareness campaign, leading audiences directly to their website to learn more and sign up to support the project’s development.
The Results: Real Impact, Real Community
In just two weeks, the film reached 6.6K views on Facebook, with 1.5K signups to the Noa’s Place initiative. The story resonated deeply across the Halifax and Ripponden communities, becoming a cornerstone of the charity’s online presence.
The video didn’t just tell a story — it built a community around an idea worth believing in.
A Project We’re Proud Of
At version3.media, we believe film has the power to inspire action — whether it’s selling out products or building movements.
Working with Noa’s Place was a reminder that high-quality storytelling can do more than capture attention — it can create real-world change.
