Selling out a halifax clothing brand

How a Two-Video Social Campaign Sold Out STA: A Halifax Streetwear Success Story

When new clothing brand STA approached version3.media, they had zero posts, zero engagement, and one goal — make their launch impossible to ignore.

Two weeks later, they were almost completely sold out.
Here’s how we did it.

Building Hype: The Teaser Film

The campaign began with a concept — a man reading an STA newspaper in silence. That was the brief. The rest was down to us.

We wanted to create intrigue, atmosphere, and brand identity in a single short film. Using our RED EPIC DRAGON 6K paired with Zeiss CP.3 primes, we gave the video a cinematic edge rarely seen in streetwear content. To bring motion and depth, we used a FloatCam DollyCrane slider, a heavy piece of kit that gave us smooth, dynamic movement perfect for a slow-burn reveal.

Lighting was key — we built a moody setup with an Aputure 1200D, Amaran 300C, and Nanlite Forza 60. Despite working with a small budget and a two-person crew (version3 founders Teo and Josiah), we crafted a commercial that set the tone for STA’s launch.

After filming, we handled the editing and colour grading in-house, giving it that polished cinematic look that aligned with STA’s premium streetwear aesthetic.

The Launch Film: Turning a Heist Into a Brand Story

For the second video, we pushed everything further. This time, the concept evolved into a heist movie — a mysterious figure breaks into a warehouse, discovers the new STA collection, and sets off alarms as the “STA guards” chase him through the shadows.

It was an ambitious shoot for a two-man crew, but that limitation forced creativity. Teo directed, Josiah handled cinematography, and we worked with precision to capture every frame like a feature film.

We knew attention spans on social media were short, and the full narrative ran longer than most reels or TikToks — but we believed the storytelling would hold. So, we took the risk and released the full version.

The Results: Massive Engagement and a Sellout Launch

Within 24 hours, STA’s heist video hit 10,000 organic views, gained hundreds of followers, and drove direct sales from social media.
Within two weeks, the brand had achieved a 90% sellout on its debut collection.

What started as a small Halifax startup became a regional success story — powered by strong visuals, authentic storytelling, and strategic video marketing.

Small Crew, Big Impact

For us at version3.media, this project represents what we do best — delivering cinematic storytelling for brands that want to stand out online, even with lean budgets and small crews.

This campaign proved that when creativity leads, results follow.
A huge shoutout to the STA team for trusting us with their vision — and for showing what’s possible when bold ideas meet solid execution.